Strategic Solutions Research: The Brand DNA Strategic Study
Good research is not one that only presents actual data or statistics, but also one that shows the ways forward. Sadly, many research results are lacking in that aspect these days and they leave the brands with no possible way forward or any direction to take. That is why at Strategic Solutions Research,Market Research Company do things a little differently to ensure that your brand grows. One of the tools we use is the Brand DNA Strategic Study The Brand DNA Strategic Study is a study that looks into a brand's performance with the aim of drawing a strategic plan for the way forward. It reviews a brand's existing state or the level of a radio station's engagement with its listeners to know how to make things better.
What makes this study better is that it creates a collaborative environment that helps your team to think more deeply about your brand. This allows for the formation of ideas of the current state of the company and little solutions to move the company forward. Also, at the end of the day, the study would make you understand more about your brand and the possible things you can do to improve it through a summary presentation. This captures all the necessary points and allows you to have a deeper understanding. Apart from that, the study rewards you by making sure that all active players are owners of the strategic action plan. This allows people to be credited for the effort they put in. The study helps you understand your product and your product category, with a glimpse to see how your product is performing in the category and what you can do to make things better. Also, we have a Brand Health Chart for radio stations, with a rating from 0-6, based on the strength of their company. At the end of the day, you should realize your weaknesses, possible opportunities, and things you can do to improve your station. That is marked a Strategic Action Plan that is drawn up by Market Research Company strategists and the key players in your company.
At Strategic Solutions Research, we have the very thing you need. Our industry's only "tune-out" button allows us to measure listeners' reactions with the host and his content. Whether it is news or an entertainment talk show, we can know how your listeners think about it, the percentage who enjoy it and those who don't. Also, with the button, we can see at what point your listeners are engaged and when they stop paying attention.
As we do so, we make it a point that you carry the host along. This serves as a form of coaching experience as the host can study the trends and see if there are any means to improve. We have found out that hosts love this because it makes them more effective and motivated. At the end of the day, we would come up with possible actions for you to take to improve on your shows to gain more listener's attention.
Strategic Solutions Research